Digicraft combines David’s knowledge on startup advisory and business coaching with his extensive understanding of dating trends and industry analysis he has gained blogging for the last 15 years.While the Internet was busy finding its way into everyone’s home in the ’90s, David was working at an agency in New York trying to take advantage of the new Internet thing.Almost 15 years and more than 4,000 posts in the blog’s archive later, David’s expert opinion was not only sought by media but also by investors and new business ventures. “While talking to sites for the blog, plus all of the media attention I was receiving, the foundation was laid for me to start consulting and advising the dating industry,” David said.David admits he wasn’t sure where his new business might take him at first, but Digicraft has since provided business and marketing plans for many companies, like Vintage Steele motorcycles, and websites, like David believes the industry should start incorporating users’ “Social Exhaust,” referring to the networking people do online and in apps, into matching algorithms.
From left: Sam Yagan, Co-Founder of Ok Cupid and Vice-Chairman of the Match Group, David Evans, voice of Online Dating Insider, and Markus Frind, Founder of Plenty of Fish, at an i Date conference circa 2009.
David Evans, in his decidedly self-assured and matter-of-fact tone, has a way of cutting through all the marketing language and industry jargon of online dating to offer honest feedback to his clients and readership.
His consulting and advising for sites from Ok Cupid to Plenty of Fish and dozens more has basically earned him an honorary degree in the world of online dating, and his expertise has been quoted in publications like The New York Times and Inc Magazine.
In 2002, David started Online Dating Insider as a way to blog personally about his use of Match as a single guy and also to share general online dating industry insights.
As one of the first sites of its kind, Online Dating Insider saw a spike in use and grew to become the primary resource for industry news.