The profiles were made to look just like those posted on dating websites.
“I had a suspicion,” says Malhotra, “this polarization was influencing our lives in ways that went beyond elections.” In the first experiment, 197 subjects were brought into a Stanford behavioral lab and shown profiles of fictional people.
The results showed that religion could cause a 4.5 percent swing in how eager a subject was to date a fictional prospect. And matched political ideology also had a 3 percent effect.
Even if the fictional person’s photo stayed exactly the same, ratings of physical attractiveness increased by 2.2 percent if the fake person listed a political preference that was the same as the profile viewer’s.
She wanted me to know it was a badge of honor for her. It’s always seemed a decent guess that we let political affiliations influence our attraction to a potential valentine. A recent study demonstrates that having similar political beliefs makes us more likely to be interested in a person when we view his or her online dating profile.
Casting a vote for a Republican is by no means a date deal breaker as far as I’m concerned. It changed the background music playing behind her monologues.