Nielsen PRIZM is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was then acquired by The Nielsen Company. consumers into 14 distinct social groups, 11 distinct life-stage groups, and 66 demographically and behaviorally distinct types or "segments," to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors.
It was a widely used customer segmentation system for marketing in the United States in the 1990s and continues to be used today. PRIZM NE (New Evolution) is an update to the original PRIZM model that featured 62 segments. PRIZM provides a seamless transition between household-level coding and geographic-level coding by providing the same segment schema at both levels.
What Perth is seeing is a gentle shake up of who’s grabbing the money, who’s getting wealthy.
The latest research shows humble tradies (the electricians and welders and builders), those who haven’t inherited wealth, benefiting. And, of course, those who had wealth, are doing as well as they usually do.
The woman had been missing since the early hours of the morning.
But the state has hit the third stage of the boom where increasing mountains of ore, and cash, are coming from established mines with increased capacity.
Looking at the state as a whole, its households are among the wealthiest in the country.
The segments were developed, in part, via the analysis of U. It allows a ‘downshift’ from geo-demographic to the household-level.
For instance, the segment The Cosmopolitans is defined as consisting of immigrants and descendants of multi–cultural backgrounds in multi-racial, multi-lingual neighborhoods.