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According to Pew Research Center, 54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile.
Pew also found that 28 percent of online daters have been contacted by someone through an online dating site or app in a way that made them feel harassed or uncomfortable. Match Group's portfolio includes Tinder, Plenty of Fish, How About We, and Ok Cupid.
Other challenges facing the market include fake online profiles, fraudulent traffic, database breaches, and privacy safeguards to protect users. There are over 1,500 dating sites that all are working to attract the same consumers: single men and women. While Match said that nearly all of its revenue currently comes from paid membership fees on its sites, advertising revenue could be a big source of future growth, especially when it comes to increased usage among mobile users.
These professionals also work to help improve their clients’ overall success in dating and relationships.
These one-on-one services are more expensive than online dating sites. adults agreed with the statement, “People who use online dating sites are desperate;” but in 2013, only 21 percent of adults agreed with the statement.