Once you've filled out a web form, verified your age and agreed to the service's terms and conditions, you can immediately start streaming to a limitless audience of viewers seeking human connection and, of course, sexual release.
With the right tools and an ID that says they're 18 or older, these 21st-century push-button celebrities don't even have to leave their bedrooms to make a living, and they all have one woman to thank.
You Tube launched its live video service in 2010, followed by Facebook and Twitter in 2015 and Instagram in 2016.
The big social networks have put their money on live video but anyone working in the adult cam industry could have told you: It's been a safe bet for years.
Just two years earlier, Connectix, a small peripheral maker released the Quick Cam, a digital camera that sat on top of your Apple's Macintosh and delivered 320-x-240 black-and-white images at 15 frames per second for 0.
Lotts is a social media star in the truest sense of the word.
She is one of a growing number of independent, live streaming video personalities who can make thousands of dollars in just a few hours broadcasting mostly unremarkable acts for a captive internet audience. Lotts is a cam girl, part of a booming at-home workforce made up of young women -- and a few men -- who are upending the adult entertainment industry and social media at the same time.
Early on, she decided to giver her followers unrestricted access to her daily activities, including intimate moments like masturbation and sex.
At its peak, Jennicam attracted seven million visits per day.